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From its initial debut on Netflix in 2020, Love is Blind has captured audiences and secured itself as one of the most popular dating reality shows of the 21st century. What makes Love Is Blind different from other popular dating shows is that the contestants date and propose to their prospective partner from behind a wall, without every seeing each other. It isn’t until they solidify their engagement that the contestants are able to see what their partners look like. Another difference between Love Is Blind other reality shows? Love Is Blind takes itself extremely seriously. The hosts, Nick and Vanessa Lachey, are notorious for referring to their show as “an experiment”. Instead of a hypothesis for this “experiment” the hosts simply repeat the leading question: “Is love truly blind?”.
In this article, I attempt to analyze Love Is Blind as an experiment from a scientific perspective, in an effort to answer the question, “does the inability to see your partner during a dating stage increase the viability of a long term relationship compared to a typical dating scene where both parties can see one another?”. To do this, I will compare Love Is Blind another popular reality dating show, Love Island. In Love Island, contestants are not only able to see each other, but they are encouraged to judge their fellow contestants by their physical appearances. We can compare the outcomes of each of these shows to conclude which dating strategy is more effective in forming successful, lasting relationships.
Because this is an experiment, we will need to analyze our variables. It is imperative to account for the major differences between these shows, and note that our comparison will be far from perfect. For one, Love Is Blind is a marriage-focused show. Contestants (allegedly) sign up for the show in hopes of finding a husband or wife. Most of the contestants on Love Is Blind are in positions in their life where they are ready to commit to long-term relationships. This is much different than Love Island, which engages in a culture of flirtatiousness, changing partners, and employs a cast of younger contestants, who are less likely to want to pursue a long-term relationship. Love Is Blind is unique in that it involves such a large cast of singles from both sexes, and follows multiple couples’ pursuit of marriage. There are no shows quite like Love Is Blind, which makes it difficult to assess it as a true experiment. An ideal scenario would involve recreating the show perfectly, but with face-to-face dating instead of blind dating. Of course this is impossible, so our comparison to Love Island, is the next best option. To eliminate cross-cultural variables, we will be analyzing the slightly less popular US version of Love Island.
I will now present the data that I collected from each reality show. To start, Love Is Blind has been running for 6 seasons, each with 30 contestants. Out of these 180 contestants, 61 contestants have become engaged on
the show, or 31 couples (One contestant was engaged twice to two different partners). Out of these 31 couples, 20 couples broke up on the show, 9 couples are still together, and 2 couples married each other on the show, but eventually broke up. This adds up to a 29% long-term success rate out of all the couples engaged on the show, and an overall 10% success rate out of all the contestants over all 6 seasons.
In comparison, Love Island, US has taken place over 5 seasons, each with 25 contestants, for a total of 125 contestants over the whole show. Out of these contestants, 15 couples have continued to date after the show. Out of these 15 couples, only three are currently together. This adds up to 20% chance that a couple formed on the show will stay together, and an overall success rate of 4.8%. This number is also likely generous, as Love Island typically introduces new contestants in the middle of seasons, some seasons almost doubling in cast size before the end.
Based on these numbers, it is clear that Love Is Blind is more successful than Love Island at forming lasting relationships. In fact, Love Is Blind’s statistics of forming 9 married couples after only a 6 season runtime is unprecedented in dating shows. No other show comes close to Love is Blind in the sheer number of successful relationships formed. Even marriage-focused shows like The Bachelor pale in comparison to the success rate of Love is Blind. After 28 seasons of the Bachelor, and 20 seasons of The Bachelorette, only 9 couples from the shows are still together to this day. This means that if you are the “Bachelor” or the “Bachelorette” you have an approximate 18.75% chance of forming a lasting relationship during your time on the show. While this is better than the 10% success rate of Love Is Blind, it isn’t much better. Considering the fact that the bachelors and bachelorettes are dating 25-30 potential partners, and have no competition, it makes sense that there would be a decently high success rate. Additionally, most seasons of The Bachelor and The Bachelorette end in an engagement, so it would be reasonable to expect more than 9 lasting couples after 48 seasons.
Given the data and considering the variables, it seems evident that Love Is Blind has an impressively high success rate compared to similar reality dating shows. Love is Blind has an overall success rate of more than 2x that of Love Island, US. While it does have an 8.75% lower success rate than The Bachelor/Bachelorette franchise, the average contestant on Love Is Blind has an unprecedentedly high chance of finding love than the average contestant on these shows. It seems very probable that the factor contributing to this high likelihood of success is the blind-dating style. There is evidence in support of blind dating that suggests that deeper, and more lasting bonds are formed when physical appearance is taken out of the equation. It is also possible that age, sociodemographic factors, time frame, and casting decisions could also be contributing to the show’s success. Whatever the reason, there is absolutely evidence that blind dating can lead to a comparatively high relationship success rate in a reality TV format. In other words, there is evidence that love is, (or certainly can be) blind.
Sources
Delbyck, Cole. “Which Couples Are Still Together from Every Season of Love Is Blind?” Netflix Tudum, Netflix Tudum, 28 Mar. 2024, www.netflix.com/tudum/articles/love-is-blind-who-is-still-together-every-season.
“Love Is Blind (TV Series).” Wikipedia, Wikimedia Foundation, 2 Apr. 2024, en.wikipedia.org/wiki/Love_Is_Blind_(TV_series).
“Love Island (American TV Series).” Wikipedia, Wikimedia Foundation, 7 Apr. 2024, en.wikipedia.org/wiki/Love_Island_(American_TV_series).
Siwak, Miranda. “Love Island USA Couples: Who Are Still Together and Who Broke Up?” Us Weekly, 29 Mar. 2024, www.usmagazine.com/entertainment/pictures/love-island-usa-couples-who-are-still-together-and-who-broke-up/.
“Stop Swiping, Start Talking: The Rise and Rise of the Blind Dating App.” The Guardian, Guardian News and Media, 8 Nov. 2022, www.theguardian.com/lifeandstyle/2022/nov/08/stop-swiping-start-talking-the-rise-and-rise-of-the-blind-dating-app.
