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The Psychology of Marketing: A Series (Part 2 – Color)
Resources:
https://www.researchgate.net/publication/227446945_Effects_of_Color_as_an_Executional_Cue_in_Advertising_They%27re_in_the_Shade
https://www.researchgate.net/publication/227446945_Effects_of_Color_as_an_Executional_Cue_in_Advertising_They%27re_in_the_Shade
Berkeley grads grow mushrooms for cash – legally!
Imagine you are in your last semester at college. You’ve done well academically, studied business, and you have a job offer lined up....